White Plains, NY - December 5, 2006 - Zwinky - (www.zwinky.com), a customizable social avatar that helps people create and express their online brand or persona, today was officially launched by IAC Search and Media, Inc., a wholly-owned business of IAC/InterActiveCorp (NASDAQ: IACI). Zwinky lets users create and design personalized characters that can interact with multiple social networking sites and blogs. Anytime the user updates his or her Zwinky, those changes are immediately reflected across the web automatically. Since its beta introduction in June 2006, Zwinky has become one of the fastest-growing sites on the internet* with more than two million unique users*.

With Zwinky, users create a visual representation of themselves online that can be customized to reflect their personality, fashion sense and current mood. Start with a compact "cuties" or more human-like "hotties" character and begin personalizing the Zwinky by choosing from hundreds of different hair styles, eye colors, skin tones, outfits, as well as makeup, accessories, scenes, and text greetings or symbols. Zwinkies can be changed or updated at any time to reflect how a user feels (and not necessarily how he or she looks in real life). And Zwinky creators can use their imaginations to try out a different persona or see how they’d look with pink hair, a Mohawk or trendy outfit.

"Zwinky is so much more than a typical avatar," said Dorcas Casey, a Zwinky spokesperson. "Zwinkies are an innovative way to let people carve out their own identity and express themselves on the Web. Some users view Zwinky as an opportunity to create an avatar similar to themselves, while others like having the creative license to craft a Zwinky that’s completely different than their real life persona. Users can make themselves hipper, trendier or more glamorous by selecting various clothes, facial expressions, hair colors, styles and accessories. In a world where fashion trends change so quickly, it’s an easy way for users to really get creative and try out all the trends without even leaving their homes."

In addition to creating a fun online persona, Zwinky users can design and update a profile page to share with friends. Profile pages let users share life updates and leave Znote messages with other Zwinkies in their network as well as customize the page to further reflect their personality and interests. Users can access their Zwinky network of contacts from anywhere on the Web via a browser toolbar and explore the Web together.

Zwinky is part of the free MyWebSearch® browser toolbar, which provides easy access to the product directly from an IM window or web browser. The toolbar also provides users with other popular free products including Smiley Central™, Cursor Mania™, Popular Screensavers™ and MyFunCards™. For more information or to download Zwinky, visit www.zwinky.com.

About Zwinky
Launched in beta-version in June 2006, Zwinky™ is a customizable social avatar that helps people create and express their online brand or persona. Zwinky gives users a fun, free and easy way to show off personal style and mood, and express themselves visually on multiple social networking sites and blogs. Users also create an online personal profile, access their network of contacts and communicate from anywhere on the Web. Zwinky is part of the free MyWebSearch® browser toolbar, which provides easy access to the product directly from an IM window or web browser. The toolbar also provides users with other popular free products including Smiley Central™, Cursor Mania™, Popular Screensavers™ and MyFunCards™. Zwinky and the MyWebSearch Toolbar are properties of IAC Search & Media, a wholly-owned business of IAC/InterActiveCorp (NASDAQ: IACI).

*Source: comScore, October 2006